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'it's Ajobi' also know as 'Ajobi' is a fashion and lifestyle brand which represents the true personality and spirit of Abigail Ajobi, through the work it embodies. Abigail is a London Based fashion designer and YouTube personality known by the on screen name 'it's Ajobi'. She is currently studying at UAL's London College of Fashion as a Menswear student, with previously study completed at Central Saint Martins.

The Ajobi Brand aims to both "express and impress" whilst maintaining the highest of quality.

"Fashion design; the outlet in which I am able to express all extents of my creativity. This is expressed in the execution of every garment that I produce. Creativity and expression in hand with functionality and contemporary values."